Key insights

  • Strategic issues: Digitalisation, big data and algorithms, and maintaining trust are prioritised by communication professionals in the region

  • Competencies: Many practitioners feel not full qualified to use data and technology; four out of five see a need for competency development

  • Ethical challenges and concerns: 56 per cent face such issues recently;
    many communicators lack resources to handle such situations

  • Gender equality: Women dominate the profession with a stronger male representation on the leadership level - with differences between countries

APCM 2017/18 Title

Asia-Pacific Communication Monitor 2020/21

The APCM 2020/21 survey is based on responses from 1,155 communication professionals from 15 countries and territories. Detailed analyses are available for 11 of them as well as for different types og organisations (companies, non-profits. goverment-owned / public, and agencies) Living up to highest academic standards, the APCM has been organised by a network of renowned professors from universities in the region, organised by EUPRERA and the Asia-Pacific Association of Communication Directors (APACD), supported by Truescope, NTU Singapore and Provoke. Privacy is fully respected.

Other APCM editions

Use the "Reports" menu above to access results and additional material for other editions of this study.

Core research team for this edition

  • Jim Macnarama, UTS University of Technology Sydney
    Flora Hung-Baesecke, UTS Sydney & Public Relations Society of China
    May O. Lwin, NTU Nanyang Technological University, Singapore
    Ansgar Zerfass, Leipzig University & EUPRERA

  • Research professors and national contacts APCM 2020/21

    Xianhong Chen, Huazhong University of Science and Technology, China; Regina Yi-Ru Chen, Hong Kong Baptist University, Hong Kong; Elizabeth Goenawan Ananto, Trisakti University, Jakarta, Indonesia; Junichiro Miyabe, Hokkaido University, Sapporo, Japan; Yungwook Kim, Ewha Univerisity, Seoul, Korea; Kiranjit Kaur, Universiti Teknologi MARA, Selangor, Malaysia; Elaine Koller, Public Relations Institute of New Zealand, New Zealand; Fernando Paragas, University of the Philippines, Diliman, Phillipines; Pei Wen Wong, Nanyang Technological University, Singapore; Ivy Huang, Taiwan International Public Relations Association, Taipei, Taiwan; Nutthabon Pornrattanacharoen, Mahidol University International College, Nakhon Pathom, Thailand; Nguyen Thi Thanh Huyen, Vietnam National University, Hanoi, Vietnam.